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Terveystalo

We extended Terveystalo’s brand into more tactical content, producing films, stills, digital outdoor animations, radio ads and social content for specific services and seasons.

The case

Working with Terveystalo and TBWA Helsinki, we carried the brand’s visual identity and message into service and seasonal marketing. We handled production, finishing and adaptations for different channels.

Client
Terveystalo
Year
2025–2026
Deliverables
Film · Social · Stills · DOOH · Radio

Credits

Production company
DG Content
Agency
TBWA Helsinki
Executive producer
Kasperi Määttä

Brand photography and outdoor advertising

We gave the brand’s visual world a strong presence in outdoor advertising. Reflection-based stills were brought into motion, carrying the same visual idea across different screen sizes. We kept the finish consistent across aspect ratios.

Online and social media

We built online and social content from films, cutdowns and interviews. We tailored the edits, durations and aspect ratios to each channel. A single production provided the material for the entire media plan.

Tactical messaging

We carried the brand into service and seasonal marketing through films, stills, digital outdoor animations and radio ads. The Christmas project: 50+ masters from a single production. We kept the brand consistent and the production under control.

Films

Terve kuin pukki · 30 sChristmas 2025 · 16:9
Terve kuin pukki · 10 sChristmas 2025 · 9:16
Elian Lehto · 60 sTerveystalo Sport · Mental health · 9:16
Runner · 20 sUrgent care · 16:9
Badminton player · 20 sUrgent care · 16:9
GP services · 10 sFlashlight · 16:9

Stills

A young man in a waiting room with his reflection in military uniform at a forest camp.
Military service · Reflection image
A woman with crutches and her reflection in running clothes.
Runner · Reflection image
Santa Claus at a doctor's appointment.
Christmas · Terve kuin pukki
A group in military uniforms posing together at a forest camp.
Military service · Photography