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Kontti X

A campaign film, a behind-the-scenes story and still photography, brought together. Power’s 10th anniversary campaign extended from the finished film to the production behind it and the characters captured in stills.

The case

The bold, ambitious Kontti X brought a cinematic world to Power’s 10th anniversary campaign. Influencer Jaakko Parkkali brought his distinctive personality into the story. Alongside the main campaign, we produced the BTS film and still photography. We captured both its characters and the work behind the scenes. The BTS film combined footage from the shoot with interviews, while the stills carried the campaign’s visual world into photography.

Client
Power
Year
2026
Deliverables
Campaign film · BTS · Stills

Credits

Main campaign production
Directors Guild
BTS and stills production
DG Content
Agency
Drama Queen
Executive producers
Ville Varesvuo · Kasperi Määttä

Films

Kontti X — campaign film10 min · 16:9
Behind the scenes2:08 · 16:9
Kontti X — teaser20 s · 16:9

Stills

A character in a red coat and hat on top of the orange X container.
Two campaign characters in front of a black truck.
A character in a light jacket in the cab of a truck.
Three campaign characters outside a Power store in front of a crowd.
A portrait of a character in a green shirt outside a Power store.
A character in a suit lifts a chain at the door of the orange X container.
A character in a suit hands a briefcase to another character in front of the X container.
A character in a red coat holding a sword in front of the orange container.