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Ahlsell

A long-term collaboration. Content for Ahlsell’s own channels, online advertising, in-store screens and radio.

The case

Ongoing content and campaigns within one collaboration. We have planned, scripted and produced content for Ahlsell’s different marketing needs.

Client
Ahlsell
Year
2025–2026
Deliverables
Online · Social · Stills · In-store screens · Radio · Internal marketing

Credits

Production company
DG Content
Agency
Wörks
Directors
Otto Väisänen · Kasperi Määttä · Eino Manner

Pro Tip Lab

An ongoing content series in which an influencer presents suppliers’ products on Ahlsell’s own channels. Launched in collaboration with Wörks, the series has seen us handle production and, later, scripting as well.

Campaign

Working with Wörks, we developed two main scripts for online advertising. Around them, we produced campaign films, social clips, stills, in-store screen content and radio ads. The collaboration also included scripted internal videos presenting Ahlsell’s new marketing plan, featuring an actor cast for the role.

Films

Kylmäshokkiterapia45 sec · 16:9
Sähköveto25 sec · 9:16
Pro Tip Lab — Schneider1:35 · 16:9
Pro Tip Lab — Uponor1:09 · 9:16

Stills

Ahlsell campaign still: a person against a blue background, pointing upwards.
Ahlsell campaign still: a person against a blue background, pointing in two directions.